Digital Media Monitoring- Television & Radio
- Television: We provide 24-hour automated monitoring of 11 television stations in Tanzania. The reporting is done electronically with each client having an option of receiving relevant video clips through the Push Observer portal.
- Radio: We provide 15 stations on a 24-hour automated monitoring, reporting and analysis. Delivery of audio clips and analysis is automated and done in electronic format.
Social Media Monitoring
- Our social media monitoring provides in-depth monitoring & analysis of global sources in multiple languages. Our system offers Real-time monitoring of a number of different blogs and other social media networks including Facebook, Twitter, YouTube, Linked In and Wikipedia.
- The number of social media sources can be tailored for your convenience, and with the help of our dedicated team we will make sure you get the coverage you are looking for.
Media Analysis- Market and competitor Insights
Knowing your environment and understanding your competitive environment is a key element of any strategic planning process. An in-depth knowledge of your competitors and the industry in which you operate can create a significant advantage in identifying threats and opportunities. Push Observer gives you environmental and competitor analysis in real time. Our systems and dedicated account management team are specialized to give you complete media coverage in relation to your industry and can offer valuable insight; filtering content so that you only receive media that is specifically relevant to your brand. Our analysis allows you to gain insight into your competitors' activities, evaluating your performance and planning future media strategies.
Digital Media Clipping & Digital Media Repository
We offer a service called “You”ve been Clipped!” in which clips are made available in real time from both TV & Radio on demand. This allows for organizations to keep track of their public image and to stay updated on where and how they are mentioned. We continuously have access to all the data that we capture from TV & Radio. Upon request through our repository we can provide the necessary information/ clippings required.
