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Tanzania Advertising Share of Voice (Digital) November 28 - December 04


See last weeks charts

In at number 10 in this weeks Share of Voice Top 10 chart is the Nyongeza Mara Mbili (mpesa) advert from Vodacom Tanzania Ltd. In this weeks chart there are two entries from Airtel Tanzania Ltd, in at number 9 is the Tushahamia Airtel advert and in at number 8 is the Robo shs Sekunde advert. 7th position in this weeks chart comes from Pepsi with the Stadium advert. Vodacom makes another two entries with the Phone Offers (facebook) advert in at number 6 and the Web Box (radio) advert in at number 5. Tigo makes their first entry at number 4 this week with the Free Nights advert. 3rd place goes to Star Times with the Family Gift advert, and Tigo makes their second entry in at number 2 with the Mega Promo advert. 1st place in this weeks Share of Voice Top 10 chart is the Xmas Gift advert from Star Times. Well done to Star Times!



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Last Week This Week Campaign Company
New 1 Xmas Gift Star Times
New 2 Mega Promo Tigo
New 3 Family Gift Star Times
1 4 Free Nights Tigo
4 5 Web Box (radio) Vodacom Tanzania Ltd
6 6 Phone Offers (facebook) Vodacom Tanzania Ltd
3 7 Stadium Pepsi
8 8 Robo shs Sekunde Airtel Tanzania Ltd
5 9 Tushahamia Airtel Airtel Tanzania Ltd
9 10 Nyongeza Mara Mbili (mpesa) Vodacom Tanzania Ltd


The Push Observer Share of Voice is a weekly chart compiled by digital monitoring of Tanzania's biggest TV and Radio stations for 7 days prior to publishing. Each advert is given a digital "fingerprint" and every time that advert is played our monitoring platform recognizes the "fingerprint" and marks a detection across the various channels that we monitor. The chart represents the most detected adverts played on both TV and radio in Tanzania for the week indicated.

Stations Monitored

RADIO:
CloudsFM, KissFM, ChoiceFM, East Africa Radio, MagicFM, TBC1, TimesFM, UhuruFM, Radio Free Africa, RadioOne, Wapo, Passion, Tbc Local, Capital Radio, Tumaini Radio, WapoFM

TV:
TBC, Channel 10, ITV, StarTV, C2C, MlimaniTV, CloudsTV, ATN, East Africa TV, Capital TV, TBC2
DTV, Abood Television, StarTimes, DSTV

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asha.wambangulu@pushobserver.co.tz  
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