The Benefits of Electronic Media Monitoring:
Media Owners and Advertisers can obtain verification that allows
them to:

• Verify broadcast of advertising spots
• Ensure that value added spots air as negotiated
• Eliminate personnel time spent at contract stations for manual reconciliation process
• Quickly identify and correct broadcast errors
• Adjust media buying strategies and tactics daily and weekly to maximize sales results

Monitoring Client Brands
Push Observer can create fingerprint stamps for key commercials and automatically measure and mark when they are present. This competitive intelligence enables Agencies to know exactly the ad play time and placement and can serve as critical information when targeting or negotiating with advertisers.

Monitor Competitive Brands
Advertisers want to know the ad spending patterns of competitive brands. The Push Observer solution enables Agencies to automatically scan for select commercials, allowing agencies to automatically know the ad spending patterns (times, content & channels) of their client's competition. This valuable information can be used to direct their client's advertising campaigns.

Manage
Repurpose content from our solution, on demand or by a schedule. Back up logged content to network disk or recordable data DVD and gain a simple, effective, and reliable archiving solution. Export content in batches for use in ad verification, corporate websites, and
legal compliance

Campaign monitoring
Advertisement Monitoring, Verification and Reporting:
Specifically tailored to marketers and Agencies our Media Monitoring Tools let you offer a differentiated solution that is essential for your customers who need to:

• Monitor TV and radio stations for advertisement placement
• Manage strategic media plans against actual broadcast of key campaign advertisements segmented by broadcast channel
• Get key analysis reports based on the progression of specific advertising campaigns
• Effectively manage contracts with key media houses to ensure you are getting value for money based agreed terms and spot frequency.
• Monitor competitive brand advertising
• Record and monitor critical video and audio broadcasts

Brand Knowledge
Understanding how your brand is perceived is a key element of any strategic communications planning process and can create a significant advantage in identifying threats and opportunities. Media Monitors can enhance your traditional research channels with our media analysis solutions. Our systems and dedicated account management team are specialized in media with relation to your industry, and can offer valuable insight as well as filtering content so that you only receive media that is relevant and helps you understand how your brand is perceived.
 For example:

• How often it is mentioned (compared with competitor/ like brands)
   
• How favorably and what the key messages are
   
• Your brand compared with other brands in your industry
   
• Which brands’ messages are penetrating
   
• Which issues are being discussed
   
• Which journalists are involved and what are their views