Advertisement Monitoring, Verification and Reporting:

Specifically tailored to marketers and Agencies our Media Monitoring Tools lets you offer a differentiated solution that is essential for your customers who need to:

• Monitor TV and radio stations for advertisement placement
• Manage strategic media plans against actual broadcast of key campaign advertisments segmented by broadcast channel
• Get key analysis reports based on the progression of specific advertising campaigns
• Effectively manage contracts with key media houses to ensure you are getting value for money based agreed terms and spot frequency.
• Monitor competitive brand advertising
• Record and monitor critical video and audio broadcasts

MONITOR
Monitor Client Brands
Push Observer creates fingerprint stamps for key commercials and automatically measure and mark when they are presented.

This competitive intelligence enables Agencies to know exactly the ad play time and placement and can serve as critical information when targeting or negotiating with advertisers.

Monitor Competitive Brands
Advertisers want to know the ad spending patterns of competitive brands. Like the above,the Push Observer solution enables Agencies to automatically scan for select commercials.
This allows Agencies to automatically know the ad spending patterns (times, content & channels) of their client's competition. This valuable information can be used to direct their client's advertising campaigns.

How it Works
The Push Observer solution uses advanced audio fingerprint stamp techniques to monitor both audio and audiovisual content for matches. The operator imports content clips into the system and selects them from the archive. The solution then analyzes the audio track of the clip and creates a fingerprint stamp specific to this clip.
The fingerprinting algorithm accommodates normal distortions or differences in volume and can identify whether some or all content has been broadcast.

The solution stores all the stamps from the clips the user is interested in monitoring.
After selecting which clips to scan for, the solution will then automatically inspect all the monitored content for the select clips and can measure when the
content appears.

Key features:

• Audio or Audio/Visual Content Identification
• Audio fingerprinting of audio & A/V assets
• Live and archived content detection
• Fingerprinting of imported or archived clips
• Matched Clip export
• SMS & email alerting
• Summary Reporting
• Web interface for remote management
• Content Matching, Schedule Recording, and Tribune Media Services EPG modulesRecording, and Tribune Media Services EPG modules